Leadership
Built on Experience.Driven by Vision.
Global perspective. Entrepreneurial thinking. Long‑term value.
Seif El Hakim
Founder & Chairman, THE ALPHA GROUP
01 / The Executive Profile
A Career Built Across Markets.
International corporate leadership and entrepreneurial experience, now directed toward building a diversified business group from Dubai.
Seif El Hakim is a Dubai-based international business executive, entrepreneur, investor, published author, and influential regional business leader. Recognized as a key opinion leader in business, entrepreneurship, and leadership, he combines multinational corporate expertise with entrepreneurial vision, investment experience, and strategic influence.
His international career includes senior leadership roles at Samsung Electronics, including its global headquarters in South Korea and serving as Regional Chief Marketing Officer for Russia & CIS, alongside experience at Orange. His expertise spans strategic marketing, business transformation, turnaround management, and scaling businesses across international markets.
As Founder & Chairman of THE ALPHA GROUP, he defines the Group’s strategic direction, investment vision, business expansion, and international partnerships, driving long-term value creation across its diversified portfolio.
- Bases
- Dubai, United Arab EmiratesCairo, Egypt
- Current Role
- Founder & ChairmanTHE ALPHA GROUP
- Corporate Background
- Samsung ElectronicsSouth Korea — Global HeadquartersRussia & CIS — Regional HeadquartersOrangeEgypt
- Areas of Expertise
- Corporate LeadershipEntrepreneurship & InvestmentStrategic MarketingTurnaround ManagementBusiness DevelopmentBusiness Scaling & Growth
International Market Experience
EgyptSouth KoreaRussiaTurkeyUAEUK
02 / International Corporate Experience
Experience That Shapes Perspective.
Before founding THE ALPHA GROUP, Seif El Hakim built international corporate leadership experience at Samsung Electronics, working at its Global Headquarters in South Korea and its Russia & CIS Regional Headquarters. His career included serving as Regional Chief Marketing Officer, developing a perspective shaped by international markets, commercial responsibility and large-scale corporate operations.
Organisation
Samsung Electronics
Global Headquarters Experience
South Korea
Regional Headquarters Experience
Russia & CIS
Former Role
Regional Chief Marketing Officer
Commercial Portfolio
Over US$3 Billion
The Four Dimensions of Leadership
- 01
Global Corporate Leadership
Samsung Electronics · Orange
International executive experience across multinational organisations, complex markets and large-scale commercial operations.
- 02
Entrepreneurship & Investment
Business Building · Investment · Partnerships
Building and developing diversified businesses, identifying investment opportunities and creating long-term commercial value.
- 03
Strategy & Transformation
Growth · Turnaround · Advisory
Driving strategic transformation, business restructuring, commercial expansion and sustainable growth across industries.
- 04
Influence & Thought Leadership
Key Opinion Leader · Author · Speaker
An established regional business voice connecting leadership, entrepreneurship and industry influence beyond the boardroom.
03 / Executive Leadership & Business Portfolio
Leadership Across the Portfolio.
THE ALPHA GROUP
Founder & Chairman
Alpha Empire Football Club
Chairman
Alpha TradeCore
Group Portfolio Business
Maison Lumen
Group Portfolio Business
Seif El Hakim FZE
Founder
Alpha Media & Studios
Chairman
Alpha Cold Intelligence Technology
Chairman
The Alpha Talks Show
Founder & Host
Riversong · BitKoinz
Strategic Investment & Advisory
Maracuja Football Club
Strategic Investment & Advisory
04 / Leadership Philosophy
The Principles Behind Leadership.
A leadership philosophy grounded in accountability, strategic conviction, disciplined growth and the development of people and businesses.
Accountability begins at the top.
Leadership means taking responsibility for decisions and their consequences. Authority must be matched by ownership, transparency and the willingness to stand behind every outcome.
Focus is a strategic advantage.
Building enduring businesses requires knowing where to commit time, talent and capital. Opportunities are pursued with conviction when they strengthen the Group’s long-term direction.
Ambition backed by discipline.
Growth must be supported by strong fundamentals, sound judgment and measurable results. Sustainable value is created when entrepreneurial ambition meets commercial discipline.
Build leaders, not dependence.
Strong organisations are built by people empowered to think, decide and take ownership. Clear standards, genuine authority and continuous development create businesses that can grow beyond any individual.
Decisiveness creates momentum.
Leadership requires the courage to make difficult decisions, adapt when circumstances change and act when opportunities emerge. Progress belongs to those who combine conviction with execution.
05 / Media, Speaking & Publishing
Perspectives Beyond the Boardroom.
Alongside his business responsibilities, Seif El Hakim shares perspectives on leadership, entrepreneurship and commercial growth through media, speaking and writing.
The Alpha Talks Show
Host of The Alpha Talks Show, the flagship media property of Alpha Media & Studios: long-form conversations in Arabic and English with founders, executives and public figures about how they built what they built.
Talks Show enquiries
Speaking
Keynotes, panels and private events on business, leadership and commercial growth.
Speaking enquiries
Publishing
Author of Unleash the Alpha, on personal mastery and discipline, and Stop Blaming Marketing, on why business growth so often fails before marketing begins.
Publishing enquiries
Begin a Strategic Conversation.
THE ALPHA GROUP welcomes considered conversations with investors, strategic partners, business leaders and the media.
Strategic Enquiries