Announcements
November 3, 2026
The Alpha Talks Show Egypt Edition: Inside the Partnership with VASBOX
How Alpha Media & Studios is taking The Alpha Talks Show into Egypt with VASBOX, under the partnership announced in August 2026.
On 30 August 2026, The Alpha Talks Show and VASBOX announced a strategic partnership to launch The Alpha Talks Show – Egypt Edition. The show is the flagship property of Alpha Media & Studios, the media business of THE ALPHA GROUP.
The Egypt Edition extends the established show into the Egyptian market rather than replacing it. It keeps the same host, editorial approach and identity, and it turns them towards Egyptian personalities, their stories and audiences in Egypt and across the Arab region.
What each partner brings
The Alpha Talks Show contributes its format: long-form conversations, in Arabic and English, about how accomplished people built what they built. Rather than stopping at titles and achievements, the conversations explore the decisions, setbacks, sacrifices and turning points behind them.
VASBOX supports the edition's development, production, distribution and growth. It brings its experience in digital content, production, distribution, marketing, technology and commercial partnerships within the Egyptian market.
Why Egypt
Egypt is one of the region's largest markets and one of the Group's own. It has a deep base of entrepreneurs, executives and cultural figures, followed by an engaged audience. A dedicated edition allows the show to engage those voices in their own context, with a partner that knows the market.
“As an Egyptian, launching the Egypt Edition carries a very special meaning for me.” — Seif El Hakim, Founder & Host, The Alpha Talks Show, at the announcement of the partnership
A model for growing media platforms
For THE ALPHA GROUP, the Egypt Edition shows how Alpha Media & Studios intends to grow: extending an established platform into priority markets through capable local partners, rather than building every capability alone. It also widens the network of leaders the Group engages across the UAE and Egypt.
The first season is expected to feature influential guests from a range of sectors. Details of guests and release dates will be shared through the show's official channels.